Lisa Price: Crafting Carol’s Daughter from a Kitchen to a Beauty Empire

In our ongoing series highlighting entrepreneurs who evolved from ‘wantrepreneur’ to success stories, we turn our spotlight to Lisa Price, the founder of Carol’s Daughter. This series is a part of our commitment to inspire and guide aspiring entrepreneurs, complemented by our eBook, “From Side Hustle to Seven Figures: The Transition Guide.” Discover more about your entrepreneurial journey with our quiz and delve into the traits of wantrepreneurs and entrepreneurs.

Humble Beginnings

Lisa Price started crafting homemade beauty products in her Brooklyn kitchen. Her passion for natural ingredients and quality products led to the birth of Carol’s Daughter, which revolutionized the natural beauty industry.

The Wantrepreneur Phase

In the early days, Lisa Price’s journey encapsulated the quintessential challenges of a wantrepreneur. She balanced her burgeoning passion for creating natural beauty products with the practicalities of business, navigating the uncertain terrain that many aspiring entrepreneurs face. Her kitchen in Brooklyn became a sanctuary of creativity, where she meticulously blended essential oils and natural moisturizers. This wasn’t just a hobby; it was the birth of a vision.

Her commitment to authenticity and quality was unwavering. She held in-home parties, showcasing her creations to friends and family, transforming her living space into a test market and gathering valuable feedback. This grassroots approach was her stepping stone, bridging the gap between a dream and a tangible business model.

Her deep-rooted belief in the power and beauty of nature and her dedication to her craft helped her overcome the fear of the unknown. Lisa’s story is one of passion fused with resilience, transforming from a wantrepreneur into a trailblazing entrepreneur, eventually leading to the birth of Carol’s Daughter, a brand that revolutionized natural beauty products and celebrated the diversity of all hair types and textures.

The Transition

Lisa Price’s journey from a wantrepreneur to a successful entrepreneur began in her Brooklyn kitchen, where she crafted unique beauty products using natural ingredients. Her venture, which started with mixing essential oils and selling at local markets and in-home parties, exemplifies her perseverance and belief in her vision. This grassroots approach helped her build a loyal customer base, primarily through word-of-mouth.

As Carol’s Daughter grew in popularity, it transformed from a small-scale operation into a nationally recognized brand, eventually leading to the sale of her business to L’Oréal USA in 2014. This marked a significant milestone, showcasing how a passion-driven project can evolve into a substantial business success, blending entrepreneurial spirit with commercial acumen.

Lisa Price’s story resonates with the themes in our eBook. Her journey from making products in her kitchen to establishing a successful brand mirrors the actionable steps and insights discussed in “From Side Hustle to Seven Figures.”

Lisa Price’s transformation from a wantrepreneur to an entrepreneur is a powerful testament to what dedication and belief in yourself can achieve. Her story is not just inspiring, it’s a roadmap for anyone looking to make a similar leap.